There are many factors to consider when evaluating call tracking software. It’s easy to pick a low-cost slick-looking solution while overlooking the unseen vital details.
The following are the most important factors to focus on when deciding on call tracking software for your business:
Required Phone Number Coverage
The idea behind call tracking is publishing unique numbers on all of your campaigns. If you advertise globally, you have to make sure that your software lets you choose phone numbers (toll free/local) in the relevant country or countries.
Dynamic Phone Number Generation
Good call trackers are able to generate numbers dynamically for your campaigns. As you can picture out, doing this manually is inefficient and highly prone to errors in analytics.
You can get more useful insights from phone leads if your call tracking software is integrated with all of your existing tools. For example, with your web tracker integrated with a web analytics tool, you can get insights on a caller’s browsing history on a website.
The way you want to use your call tracking software may differ from how other businesses do. For instance, if you want a special real-time action triggered as a call comes in, such as a screen pop up, you should be able to build that feature over your service provider’s API.
Once you have installed a call tracking solution, all of your customer calls will now pass through the infrastructure of your service provider. Therefore, you should choose a solution that promises high uptime and reliability. Otherwise, you lose precious leads and more precious credibility before potential customers.
Recordings and Transcriptions and Transcriptions
Call recordings and transcriptions offer helpful information about your prospective customers and their needs, and this helps you improve your products and/or services in a more useful way. Call recordings also let you in on your sales representatives’ manner of handling calls, and you will be able to provide feedback as needed.
Your call tracker should cover you on all key analytics such as call time and date, call source, caller ID, etc. – all presented in real time. Moreover, you should be able to glean insights from historical data, such as call duration, repeat callers, call volume patterns, etc., which you can use to upgrade your marketing campaigns.
With all your incoming sales now coming in through your call tracker, make sure your solution offers affordable phone number and call minute rates. This could be crucial, considering you will have to pay for a lot of phone numbers as your campaigns scale up.
There are a lot of call trackers these days, so don’t restrict yourself to but one prospect. In fact, consider two or three and compare them so you can choose the best.